Freight Rate Managementfor Freight Brokers:Quote Faster, Protect Every Margin
Every lane shows the live DAT market rate, your own covered-load history, and what this shipper said yes to before. Quote in minutes, with optional margin guardrails on every load.
A rate shouldn't live in five different tabs
The market rate sits in a load board tab. Your lane history hides in old loads. The quote goes out from email, fuel is a flat guess, and margin shows up at month end. Every quote means hunting numbers across tools, and every hunt costs speed and spread.
A brokerage's margin is decided in the minutes between a shipper's request and your quote. UltraShip keeps every number that decision needs on one screen, quote to margin, inside the same TMS the load will run in: no tab-hunting, no guessed fuel, no month-end surprises.
One lane. Every number. From quote request to protected margin.
A quote request meets the live market rate, your lane history, and this shipper's past answers. CarrierQ puts every number on one screen, and guardrails watch the margin.
Quote request lands
A shipper asks for a price. The lane opens in UltraShip with every number you need already loading.
Live market rate
The DAT benchmark for the lane appears on the screen: today's rate and which way it is moving.
Your lane history
Every load you have covered on the lane, with the carrier, the buy rate, and the date. Your own data, one click.
This shipper's answers
Every rate you have quoted this shipper on the lane, and which ones won the freight. You quote what they say yes to.
Fuel priced by state
The fuel surcharge is calculated lane by lane and broken out state by state. Fuel becomes a line item, not a guess.
CarrierQ suggests the numbers
Market, history, outcomes, and fuel combine into a suggested sell rate and a target buy for the lane.
Guardrails check the margin
An optional layer you switch on: a minimum margin and a walk-away buy rate. Quotes that break them get flagged before they go out.
Quote out in minutes
Send the quote while the shipper is still deciding. It is stored on the lane with its outcome tracked.
Won: the load is created
A winning quote becomes a load on the same record. No re-keying the details you already priced.
Buy side, negotiated with data
Cover the load knowing the lane's real numbers. The benchmark and your history are your leverage.
Margin live on the load
Every charge and accessorial entered once, the spread visible while the load runs, not after it closes.
The loop closes
The covered load and the quote's outcome feed the lane history, so the next quote on this lane starts smarter.
Where the minutes and the margin come back
Freight rate management is where a brokerage either compounds margin or leaks it, one quote at a time. Putting every number on one screen changes three things owners feel directly.
No blind quotes
Every quote starts from the live market rate, your lane history, and what this shipper accepted before, so reps price with evidence, not memory.
No margin surprises
Guardrails flag quotes below your minimum margin before they send, and the spread stays visible on the load while it runs.
No slow replies
About 43 percent of a freight sales rep's time goes to pricing and quotes. With every number on one screen, quotes go out in minutes, while the shipper is still deciding.
The rate is the start of the story, not the whole story
A winning quote becomes a load to cover, a carrier to vet, and an invoice to collect. UltraShip's freight broker software runs that whole span, and the rate workflow on this page is where it begins. Everything connects to the same record.
After the quote: load management
A won quote becomes a load on the same record: cover it, track it, and invoice it, from shipper email to paid.
Load management for brokers →Beside the rate: compliance
Every carrier you buy from is vetted and onboarded in the same system, so the buy side of your spread is safe, not just cheap.
Carrier onboarding →Around the rate: the TMS
CRM before the quote, accounting after the load. The whole brokerage runs on the same platform the rate lives in.
See the full platform →Keep your load boards and tools. Connect them in one place.
Rates do not live alone. UltraShip connects DAT for live market benchmarks, Truckstop for capacity, TruckerTools for tracking, QuickBooks for accounting, and Highway, MyCarrierPortal, RMIS, and FMCSA for carrier vetting.
Built for how brokerages actually run
UltraShip helped our sales team stay organized and move faster, from shipper follow-ups to quoting and booking. It is the first system that actually feels built for how brokers sell and execute every day.
It keeps everything in one place: shippers, quotes, loads, and invoices, so nothing slips through the cracks. Clean, fast, and it makes day-to-day brokerage operations way easier.
UltraShip replaced our spreadsheets and disconnected tools with one workflow that actually makes sense. More control, fewer misses, and faster execution without enterprise-level cost.
Every lane priced, one platform, no add-on bills
UltraStart
Everything you need to run a lean, efficient brokerage.
- ✓ Built-in CRM & shipper pipeline
- ✓ Load management & tracking
- ✓ Accounting & e-docs
- ✓ Basic reporting
UltraSuper
Advanced tools for brokerages ready to compete higher.
- ✓ Everything in UltraStart
- ✓ CarrierQ™ FTL & LTL capacity
- ✓ Compliance & digital onboarding
- ✓ AI reporting & custom roles
UltraEnterprise
Built for brokerages scaling without limits.
- ✓ Everything in UltraSuper
- ✓ Inbox Intellect & UltraAsk
- ✓ Data migration support
- ✓ Dedicated implementation
No contracts. No setup fees. No separate rate management tool. See full pricing →
Freight rate management questions
Freight rate management software gives a broker every number a quote needs on one screen: the live market rate for the lane, your own history on it, past quotes to the shipper, and fuel, with margin visible once the load runs. In UltraShip it is built into the TMS, so the quote, the load, and the margin live on one record.
No. Most rate management systems you will find are built for forwarders managing ocean and air tariffs. This page is about truckload and LTL rate management for freight brokers: spot and contract lanes, DAT benchmarks, buy-sell spreads, and margin per load.
UltraShip connects to DAT rate data, so the live market benchmark for a lane appears next to your own numbers when you quote. No separate tab, no copy-paste; the benchmark sits on the lane view your brokers already work from.
Every load you cover is stored against its lane: the carrier that hauled it, the buy rate, and the date. When a quote request lands, your full history on that lane is one click away, which is data no market feed can give you.
Yes. Each quote is recorded on the lane with the rate you proposed and its outcome, so over time you can see exactly which rates win freight with each shipper and price the next request from evidence.
Fuel is calculated per lane, and on multi-state lanes it is broken out state by state, so the surcharge reflects the real route instead of a flat guess. Fuel becomes a visible line on the rate, not a leak in the margin.
Optional rules you set once: a minimum margin and a walk-away buy rate. UltraShip flags any quote that breaks them before it goes out, so a busy afternoon cannot quietly send a money-losing rate.
Dedicated pricing platforms are powerful, and they are typically sold as separate subscriptions. UltraShip's approach is to put the numbers that matter most, live DAT benchmarks, your lane history, and quote outcomes, inside the TMS you already run, from $55 per user per month.
Yes. Rate management is core UltraShip, included from $55 per user per month with no contracts and no setup fees. The lane view, DAT benchmarks, quote records, fuel by state, and margin guardrails all live in the same platform.
See your real lanes priced live
with your own history on screen
Every lane, one view, from quote request to protected margin.
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